How to find a niche market

how to find your niche market resources

Listing down resources for niche comes with practise

Zeroing down to a profitable niche is not very easy. But it is definitely possible if you do it seriously. I hope you have this post that explains the same. Assume you have now decided your niche, your next concern is how to find a niche market in detail.

What are the potential sources where we can go to get idea about the market for the niche in action.

Let us explore:

1. People

You have identified a niche for people. So let us get real. People make it a make or break. Identify your persona. It is simply a representation of your target audience. Age, Education, Wealth etc. is to be considered to create a persona.

For example:

Suppose you are in focusing college text book. The persona will be of young age, money savvy with aspiring goals. When you write a post you should feel like you are talking to this person.

Now that you have created your persona, it is a matter of going to places where such people exists. There is vast spectrum of centers where you can tap on these people – let it be a conference, library, local grocery shops etc. Create opportunity to meet with such people online and offline. And provide a way for them to remember you – it could be as simple as a business card. If you are focused totally on online, a reply to their question or comment would help much and bring traffic to your site.

More people finding methods are covered in below sessions.

2. Forums

We have forums for everything. So why don’t we go look these places to see what people have to say? Here is you will come across people and their questions. Questions are nothing but requests. Reading through the forums you get brainstorming ideas, keyword ideas, post that you should be writing for, product that you can potentially create.

To identify the possible forums try google like this:


“Powered by PHPbb”
“Powered by vBulletin”

“powered by vbulletinpowered”
“powered by Simple Machines”
“powered by punBB”
“powered by expressionengine”
“Powered by Tagbox”
“Powered by DRBGuestbook”
“powered by bbPressPowered”
“Powered by PunBB” register.php

“Powered by SMF”

“Powered by BlogEngine”
“Powered by Blogsmith”
“powered by Typepad”
“powered by scoop”

Make sure you combine these footprints with your key word. For example, if you want to search forums for running shoes, you can try “powered by vbulletin powered” “running shoes”

3. Existing players

Next you can check the current market trend, what existing players related to the niche is doing. Create related search words and Google for the websites to find the info. There are couple of ways to created related search terms :

  • Do it manually with your existing knowledge
  • look for Google suggests
    • When you enter a search term Google will show a list of items in a dropdown, this a great place to find more search terms
  • Check Google Suggestions
    • Once you search for a term in Google, scroll down to the bottom of the page. There you will see many suggestions related to your current search

4. Past players

Some of the pas players will have excellent resources. This many not come very handy though. You might have to do some search. Best way is to find expired domains related to your niche. This is possible in  Simply head over to this site and look for various domains that is closely related to your domain. Then you have to see what these domains need to have. This is where ‘way back machine’ comes to the rescue. You can go to and enter your domain name to see what it used to hold way… back.

5. Books

Search for books in your niche. You shouldn’t have to buy any. There could be ebooks, kindle book or our good old paper books. Reading through the introduction can give you more clues about what are important in the Niche.

If you are searching in Amazon, you might want to look in to the table of contents also. There you will get to see how the content is structured.

6. Affiliates

Look for affiliates. It doesn’t have to be directly in your niche. But somewhat related. Affiliates are notorious for blowing the facts out of proportion. However, that plays to your advantage. Those are clear indication what is in demand in the market. For example, in the ever exploited niche of ‘health and fitness’, you might see products for ‘losing weight without doing anything’. Everyone knows that is not going to happen. However, that gives you an idea about your persona – lazy people looking for miracle 🙂

There are only a few ways to find resources in your niche. I hope you enjoyed. What is your style? Do you have anything more to add to it. Please let me know through comments.

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